J'ai fait cette recherche le septembre 2008. Ce sont les problèmes/observations/déductions sur les opportunités de Cash and Carry en Inde. J'ai utilisé la marque allemande Metro, qui est le premier joueur de cette industrie en Inde.
À propos, j'ai lu dans les journaux que Carrefour et Walmart vont entrer dans ce secteur. Mais la marque indienne Videocon a des doutes...
Allez-y:
Période: Septembre 2008
Ville: Mumbai, Inde
Méthode: Les recherches publiées... suivies par des sondages et des interviews
Les résultats:
1. Comme tous les gens de Mumbai, la déplacement est le plus grand défi pour les détaillants aussi. Les adhérants de Metro ont été énervés par le service des transports payant de Metro. Je pense que Metro a supposé que comme dans le monde Occidental, les détaillants indiens possèdent des camionettes pour transporter leurs biens.
2. Les Kiranas (les détaillants traditionels) sont contents de leur distributeurs qui reprennent les provisions qui ne se vendent pas, leurs donnent des rabais et dont ils connaissent la famille depuis longtemps.
3. Le seul problème avec les distributeurs est: Quelquefois il faut du temps pour les distrbuteurs de remplacer les provisions épuisées. En ce cas, les détaillants apaisent leurs consommateurs en leur assurant qu'ils leur enverront les commandes aussi tôt que les nouvelles provisions arrivent chez les détaillants.
4. La plupart des détaillants n'ont jamais entendu parler du concept de Cash and Carry
5. Il y a maintes des cas dans lesquels les détaillants dominent les distributeurs avec leurs ordres
6. Les adhérants de Metro sont vraiment satisfaits avec leur expérience.... ils trouvent que la qualité des marques privées de Metro est au même niveau que les marques des grand noms dans le secteur des biens à écoulement rapides et les autres secteurs. Ils sont vraiment excités par les gammes étendues de Metro et leurs marges ont beaucoup améliorés grâce aux prix de Metro. Mais ils appréhendent toujours les produits en vrac de Metro.
ATTENTION: La cible de cette sondage est seulement les détaillants traditionels. Les secteurs des hôtels, des restaurants et des traiteurs est un segment très rentable pour le Cash and Carry. J'ai lu récemment un article dans le journal Economic Times que Metro va se focaliser davantage à ces segments.
Travailler dans le secteur de Cash and Carry me semble intéressant. On arrivera à comprendre mieux le secteur du détail aussi. Peut-être, c'est pourquoi Walmart et Carrefour préfèrent d'entrer dans ce secteur, qui permet aussi plus d'investissement étranger (74%) que le détail frontal en Inde
Showing posts with label cash and carry. Show all posts
Showing posts with label cash and carry. Show all posts
Thursday, April 16, 2009
Cash and Carry Mumbai
Did I forget to mention that the previous post was actually a project in my graduation?
Anyway, this one was done around September 2008. These are according to me, problems/observations/inferences on the opportunities in Cash and Carry in India. The brand I was testing was Metro Cash and Carry, the first-mover in Large Format, modern Cash and Carry in India.
I hear Carrefour and Bharti-Walmart are getting into the industry now. Videocon seems to be having second thoughts....
Anyway, here we go...
Time period: September 2008
Methodology: Literary search, followed by Interviews and Surveys
Results:
1. Considering Bombay traffic and other trasnportation problems, Transport poses the greatest problem to the Cash and Carry business. Case in point: Retailers were irritated that they had to pay for Metro's Transport facilities. I think Metro assumed that like in the West, retailers have pick-up trucks in which they can carry around their stuff.
2. Kirana (traditional, mom and pop retail) owners are happy with their distributors who - take back unsold stock, give them discounts and promotions, have been known to their family for ages.
3. The only problem faced with distributors is that sometimes, stock runs out and the kirana owner has to wait for the distributor to bring it. In such a case, a promise to customers that they will send over the stock/inform them as soon as it arrives usually placates the customers.
4. Most respondents did not even know what Cash and Carry is
5. Often, Kirana owners dictate terms to distributors
6. Metro users are very happy with the experience - they enjoy higher margins, find Metro's in house brands to be of equal quality to the major brands in the market and are thrilled about the extensive collection. But they are apprehensive of the loose products that Metro sells.
NOTE: I have only tested the kirana owners segment of Metro. A bulk of the customer base is made up of Hotel and Restaurant owners and Caterers. Recently I read in the Economic Times that Metro was switching focus to this segment.
It would be interesting to work with Cash and Carry. The advantage is that it is so closely linked to the retail industry that you can learn a lot about retail. Perhaps that is why Carrefour and Walmart are entering into this sector to start with... it also has a higher FDI cap (around 74%) than front-end retail.
Anyway, this one was done around September 2008. These are according to me, problems/observations/inferences on the opportunities in Cash and Carry in India. The brand I was testing was Metro Cash and Carry, the first-mover in Large Format, modern Cash and Carry in India.
I hear Carrefour and Bharti-Walmart are getting into the industry now. Videocon seems to be having second thoughts....
Anyway, here we go...
Time period: September 2008
Methodology: Literary search, followed by Interviews and Surveys
Results:
1. Considering Bombay traffic and other trasnportation problems, Transport poses the greatest problem to the Cash and Carry business. Case in point: Retailers were irritated that they had to pay for Metro's Transport facilities. I think Metro assumed that like in the West, retailers have pick-up trucks in which they can carry around their stuff.
2. Kirana (traditional, mom and pop retail) owners are happy with their distributors who - take back unsold stock, give them discounts and promotions, have been known to their family for ages.
3. The only problem faced with distributors is that sometimes, stock runs out and the kirana owner has to wait for the distributor to bring it. In such a case, a promise to customers that they will send over the stock/inform them as soon as it arrives usually placates the customers.
4. Most respondents did not even know what Cash and Carry is
5. Often, Kirana owners dictate terms to distributors
6. Metro users are very happy with the experience - they enjoy higher margins, find Metro's in house brands to be of equal quality to the major brands in the market and are thrilled about the extensive collection. But they are apprehensive of the loose products that Metro sells.
NOTE: I have only tested the kirana owners segment of Metro. A bulk of the customer base is made up of Hotel and Restaurant owners and Caterers. Recently I read in the Economic Times that Metro was switching focus to this segment.
It would be interesting to work with Cash and Carry. The advantage is that it is so closely linked to the retail industry that you can learn a lot about retail. Perhaps that is why Carrefour and Walmart are entering into this sector to start with... it also has a higher FDI cap (around 74%) than front-end retail.
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